Cue Health: DTC Launch

At a time when COVID-19 testing was at its highest demand, we catapulted the first-ever technology-based at-home testing device into culture in nine weeks. Building a brand from the ground, we conducted research, defined the brand positioning, created a distinct and modular design system and developed a 360 launch campaign.

For this launch campaign, I was involved in art directing the campaign photography and creating the design system and implementing it throughout the digital, social, and OOH pieces of the campaign.