Amazon Gift List
Amazon was building out a new gift registry platform to expand into three new categories of Birthday Gift List, Custom Gift List, and Holiday Gift List. Our agency was tasked with developing all-new positioning, creating a visual language and building out a comprehensive brand book.
From color palettes to executing a photoshoot to live on these new platforms, we were able to create an entire brand story that was elevated but approachable for the world’s largest retailer.
My role: Brand Identity and Art Direction
