Amazon Gift List

BRANDING X ART DIRECTION

Amazon was building out a new gift registry platform to expand into three new categories of Birthday Gift List, Custom Gift List, and Holiday Gift List. Our agency was tasked with developing all-new positioning, creating a visual language and building out a comprehensive brand book.

From color palettes to executing a photoshoot to live on these new platforms, we were able to create an entire brand story that was elevated but approachable for the world’s largest retailer.